Product descriptions are one of the most important parts of an ecommerce Web site. They can help you reach your two main business goals: To increase sales and decrease returns. Here are some tips to help you write product descriptions that sell.

Launching a Web site is exciting—especially if you’ve decided on a custom-built site from a professional designer. You’re going for the high-end solution compared with your other options, so you want to make sure you’re getting your money’s worth. No matter how knowledgeable you are about Web design and development, there are steps you can take to protect yourself during the transaction and help ensure your new Web site meets your high expectations.

If you’re looking for a simple, inexpensive email solution that includes your domain name in your email address, POP3/SMTP accounts are for you. They’re inexpensive as a stand-alone plan, and included free in most Web hosting plans. Basically these accounts connect you to a POP3 and SMTP server for receiving and sending email messages.

Your Web site’s success ultimately depends on attracting and holding the interest of your visitors. To create a good experience that keeps them coming back, take the time to explore your project from your visitors’ perspective.

If you’re running an ecommerce Web site or collecting information about your visitors on any Web site, creating a simple, quick experience for visitors seriously helps your conversions. One easy way to streamline your Web site is to make sure you use radio buttons and checkboxes correctly.

Social bookmarking sites offer a free way to drive traffic to and raise awareness of your Web site.

If done right, a blog is the perfect place to learn interesting things in an entertaining way. Read on for 10 tips on writing a blog that people will want to read regularly.

You’ve got a stunning Web site, you’re promoting it brilliantly, and yet, your conversion rate sits stubbornly at 3% or less. Or worse — you don’t even know what your conversion rate is. Web analytics can help you find your conversion rate and the reason it’s lower than you’d like it to be.

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list.

You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to get started. We’ll walk you through the process of designing your newsletter.

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren't making it easy for journalists to write about them.

Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world?

It's been a tough year for sales, and we're moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway.

WordPress is one of the most commonly used blogging tools on the Web today. It’s a powerful , open source publishing platform with an administrative interface that doesn’t require a lot of experience to use—making it one of the more attractive blogging opt

Your Web site linking strategy has two goals: 1. To drive traffic to your Web site and 2. To increase your rank with the major search engines. If you secure links on Web sites that are popular with your target audience, you could gain a new stream of t

Visitors will type your domain name into a browser or lick on it a search engine results page before you have a chance to wow them with your Web site. It's your first impression, so make it good. Your domain name should fit the style and tone of your Web site and clue visitors in to what they're about to see.

Here is a quick guide to 5 great websites that are free - and easy to use and can help market your business to hundreds of thousands of new people.

What is an elevator pitch? One of the most important things you can do as a businessperson is to learn how to effectively tell others about your business. You should be able to sum up the most unique and compelling aspects of your service or product in a way that catches a person's attention and piques their interest. An elevator pitch will help you articulate your message, close deals, find new prospects and help your audience understand what you are talking about and why they should care. And as the name says, you should be able to do this in the amount of time it takes to ride the elevator – about fifteen to thirty seconds!