Company owners who have just started their business may find getting their brand and product out there is one of the biggest small business challenges they encounter. According to StreetFight, when it comes to marketing, small business owners can utilize the numerous online platforms to develop everything they need to get word their business out there.
Previously, small businesses could simply mail out weekly or bi-weekly newsletters as well as advertise a deal every once in awhile. However, now there are a number of things to keep in mind including developing social media tools, offering syndicated deals and starting loyalty programs - and there are a few sites to help with this, according to the news source.
Constant Contact, which is more known for helping businesses distribute newsletters about their company also has a number of marketing tools. The media outlet reports the site offers products for social campaigns, marketing through email, event marketing, survey distribution as well as a platform for promotional use. This can help a business owner organize client contact information and set up various databases to keep track of promotions.
LocalVox is another useful platform, as it does everything from help boost search engine rankings to administering online deals and offers. It will also update the website and content on the site when needed to boost traffic. Demandforce is perfect for the small businesses who want a constant overview of what is happening within their company. For instance, it keeps the owner up-to-date on online reviews, marketing messages while it delivers offers to those who would likely be interested, according to the publication. These are just a few of the many platforms small business owners can take advantage of to ensure an easier marketing experience.
When getting started, it is also important for business owners find affordable ways to market their products. According to LifeGoesStrong, there are a slew of tools small business owners can gain access to for little to no money. This can be especially helpful in terms of publishing. Instead of spending a great deal of cash on brochures, an owner can use various online tools to do so online. Plus, some consumers are more likely to jump on a deal online and miss the one that came in the mail.