Company materials may also be utilized to carry PR messages (e.g., stationery, trucks, uniforms, etc.). It may be possible to combine both advertising and PR messages on company materials. For example, beer and soft drink delivery trucks are often painted with advertising (e.g., "Pepsi, the choice of a new generation") and PR messages (e.g., "Support the fight against Muscular Dystrophy in your local community").
Another good PR move is to make your business easily accessible to your customers. That means clear, concise ads and listings, plenty of parking, convenient hours, comfortable and clean surroundings, and customer service commitment.