Small Business Merchant Accounts

 

As a small business owner, you may find taking credit cards as a form of payment would be easier. But in order to accept credit cards, you must first set up a merchant account.

 

What Is A Merchant Account?

A merchant account is a credit card payment facility, or a bank account, that enables a merchant to receive the proceeds of credit card purchases. It also enables the holder to deposit payments made by credit card. In short, it's a bank account for credit card payments.

There are three common types of merchant accounts:  

  1. Retail Merchant Account
    This is common for restaurants, grocery stores, and retail stores. This account has a lower transaction fee, but requires a card to be present at the time of purchase to be physically swiped through the credit card terminal.  
  2. MOTO Merchant Account
    This account is used primarily for mail and phone orders. There is a higher transaction fee because the credit card is not physically swiped, you or your employee types the card number in to the credit card terminal.  
  3. Internet Merchant Account
    This account is for internet transactions only. It is similar to the MOTO merchant account in the sense that a credit card is not physically swiped, instead it is processed online.

 

What Do You Need To Set Up A Merchant Account?

There are a few things you need before you set up your merchant account. Here is a list of things you could be asked to provide:

  • checking account information
  • voided check
  • business license
  • your business return policy information (if applicable)
  • name, location, and contact information for your business


How To Set Up A Merchant Account?

Once you have decided on what type of merchant account your small business needs, you can start searching for a bank to get a merchant account through. Start with local banks or a bank you currently belong to.

But just like any purchase, do some research. Some banks may be offering free set up, free credit card terminals, or lower transaction fees. Make sure to read the fine print and get all the costs and fees on paper before signing up for a merchant account.

Peer Comments

Accept E-Checks Online in Addition to Credit Cards

There are also companies out there, like CheckAlt Payment Solutions (http://www.checkalt.com), for example, that offer merchant accounts specifically for small businesses to allow them to accept electronic checks, or ACH payments, online.

E-check payments are issued online, similar to the credit card payments. However, unlike credit card payments, they cost the merchant somewhere on the scale of 4-6 times less than credit cards.

ACH is similar to a wire transfer, in that the funds are transferred from the customer's bank account into the merchant's bank account. However, unlike the wire transfer, there is no wire fee.

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