OK mobile is hot, but before we get all wired up let’s consider why mobile will change marketing forever. Is it more than just a fad? As humans we have and will always be about communication. At first we carved symbols into stone. Not a very fast way to communicate but it lasted longer than scratching things into the sand. Then came along the printing press and put all those monks who where hand copying books out of business. Communication was still for the most part verbal. We then found ways to shorten the distance and time it took to get a letter. The telegraph put the pony express out of business and telephone put the telegram out of business. When was the last time you got a telegram? Today we text more then we speak? Why is that? Well from my personal experience it has to do with time again. Communication is about getting and receiving information QUICKLY. Yes the emphasis is on quickly. The faster we get info and the easier it is for us to use it the more likely it will replace other forms of communication. Just think we can now shoot a picture, share it and have it seen worldwide in minutes all from our cell phones. Doesn’t that sound easier than grabbing a camera? Taking a picture, running home and uploading it. Why I like texting, I have come to see the advantages of texting; for one thing it goes right to my phone and therefore reaches me no matter where I am. Secondly it is short; the fact that text is limited and abbreviated saves me time. I can read a text in a matter of seconds, that is a lot better than those seemingly unlimited e mails that go on forever. I don’t have time to read War and Peace. I want the info I need now. Secondly, it seems no matter how hard I try I cannot keep a verbal conversation to seconds. I tried once and called my wife and said YES and hung up, that did not go very well. Don’t believe me try it. So I now know that a conversation is a five minute thing, Aw Haw, a text is seconds. I can text my wife YES and get away with it LOL. So given the basic need to communicate, any channel that can do this faster, easier, and is adopted quicker will outperform any other channel that is less effective. So for this basic reason IMHO, (In MY Humble Opinion) mobile will change marketing forever. It will in the next five years become the dominate communication vehicle for marketing period, hands down, game over. What does this mean for you and your business? Simple get in, get in NOW.