Tools > Marketing & Advertising

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Internet Marketing Request for Proposal Worksheet

The attached file contains a simple, easy-to-use form designed to aid in the development of your request for proposal for building your company's website. Be sure to consider three to five vendors for your project, and don't forget to specify a timeline for completion.

Internet Marketing Objectives and Strategies Worksheets

The attached file contains a simple, easy-to-use form designed to aid in the development of your objectives and strategies for your Internet marketing initiatives. Be sure to consider how short- and long-term goals will work together, and don't forget to consider any alternatives to your ideas.

Internet Marketing Implementation Plan Worksheet

The attached file contains a simple, easy-to-use form designed to aid in the development of your implementation plan for your company's website. Be sure to consider your budget for development, hosting and maintenance, and don't forget to consider various elements that could slow down your timeline for completion.

Internet Marketing Content Plan Worksheet

The attached file contains a simple, easy-to-use form designed to aid in the development of your content plan for your company's website. Be sure to consider your audience and the type of content that they seek, and don't forget to consider who will create and manage the content going forward.

Customer Satisfaction Survey Form

Customer satisfaction is the key to success. Getting your customers to tell you what's good about your products or services, and where you need improvement, helps you to ensure that your business measures up to their expectations. The attached file contains a customer satisfaction survey form designed to help you gather this important information. It was designed to make it easy for customers to fill out and to make it easy for you to quickly customize to exactly match your company's activities. It also includes suggestions for distributing the form, ensuring that customers will return the form, and following up on comments.

Customer Service Action Form

The attached file contains a simple, easy-to-use form designed to aid in the quick resolution of customer service problems. It will help prevent customer problems from falling through the cracks, provide for an orderly hand-off to someone who can address the matter, and help you establish fool-proof procedures that ensure prompt action is taken when a customer is unhappy with the products or services received. You can quickly customize the form to reflect the work flow of your company.

Sample Business Plan Components

Its always easier to write if you have a clear picture of what the finished product should look like. The attached files contain the component elements of sample business plans for three fictitious companies. Taken together, they illustrate the type of information that is essential to the creation of a high quality business plan. These documents are not complete plans; they are not templates into which you can cut and paste information about your business. Instead, these documents demonstrate how the nature of a business and the target audience for the plan affect the content. After looking over one or more of these business plans, a business owner should have a handle on what information his or her business plan needs to contain to make it the best possible plan.